OPTIMIZATION THE AWARENESS OF RAMBAK KULIT BUSINESSES IN CEGOKAN VILLAGE FOR HALAL SERTIFICATION IN FOOD PRODUCT

Abstract

The global trend to consume halal food products is increasing. In response to this situation, the rambak kulit businesses in Cegokan Village need to increase their understanding and awareness of halal food products to support the commerciality of their products. Making it a necessity to optimize the awareness of rambak kulit businesses towards halal certification so that the products circulating in the community are guaranteed to be halal. The data collection method used for this study are observation, interview, and assistance. This research used data analysis techniques such as: data reduction, data presentation, and concluding. Based on this method, it was found that the awareness of rambak kulit UKM in Cegokan village about halal certification and the halalness of rambak kulit products are increased. This is shown from data that the rambak kulit businesses who are interested in continuing the halal certification process for their food products reach 9 UKM out of 11 rambak kulit UKM, with expectations that will increase the selling value and competitiveness in the market and helping to improve the regional economy.