Keywords
Abstract
Technological trends are developing and changing very rapidly. As a result, a marketing shift that has an impact on digital marketing trends, especially for Usaha Mikro Kecil dan Menengah (UMKM) players during the Covid-19 pandemic. The purpose of this service is to provide information related to how to improve product quality and self-ability in marketing products that are of interest to the community, increase capacity and market scale for potential MSME actors in Bintaro, Gunungpring. Encouraging UMKM actors to continue to be creative and innovate in the current pandemic situation. Utilizing social media to support marketed products, utilizing the market to become potential customers in marketing products. The method used in writing this devotional article is the method of lectures, discussions and providing material about digital marketing and strategies that must be carried out by UMKM in order to survive during the Covid-19 pandemic. In this study, the results obtained were that UMKM actors needed assistance in terms of capital and assistance so that they could rise up and be independent during this Covid-19 pandemic