Keywords
MSME
Socialization
Training
Abstract
This research is a descriptive qualitative research. The purpose of this research is to find out the description of MSMEs in Petung hamlet and as an effort to develop digital-based businesses in Petung hamlet. The data collection techniques used were observation and interview. Participatory Rural Appraisal (PRA) method was used to increase community participation. The targets in this research were all MSME players in Petung hamlet. This research was conducted in the foyer of the Rahmatullah Mosque which was filled with socialization and training activities. The result of this research is the transformation of MSMEs in Petung hamlet to a digital base. The implementation of socialization activities and digital marketing training stages 1 and 2 were responded positively by the community in Petung hamlet. The community always discussed and practiced directly in these activities. This included training on the use of Canva and Shopee software in digital marketing.
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