Keywords
Regional Potential
Marketing
Abstract
Economic growth is an indicator of an economic development process carried out both at the national and regional levels. In relation to the development of local economic potential, Ngelo Hamlet, Semin Village, Nguntoronadi Subdistrict itself has several potentials that are worth developing. This research aims to improve the economy and open the community's knowledge about marketing through social media platforms. Therefore, in the process of community development, the service team has a work program to realize the economic growth of the Ngelo Hamlet community by developing UMKM "SISILO", which is expected to improve the welfare of the Ngelo Hamlet community. This research method is ABCD (Asset Based Community-driven Development) by exploring the assets owned by the entire Ngelo Hamlet, then we conduct socialization and assistance for the community in managing local potential. The results of this research are able to create MSMEs and utilize local potential and prosper the people of Ngelo Hamlet
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