DECORATIVE PLANT COMMODITIES AS THE MAIN LIVELIHOOD OF SIDOMULYO VILLAGE COMMUNITIES

Abstract

Sidomulyo Village has great potential in agriculture and tourism. However, like many other rural villages, Sidomulyo also faces various challenges in providing livelihoods for its residents. One of the potentials owned by Sidomulyo Village is its natural beauty and climatic conditions that support the growth of decorative plants as well as being an object for tourists. This study aims to find out research, including exploring the potential of decorative plants as a solution to improving the welfare of the Sidomulyo village community. With this exploration, we can find out the problems and potential that exist in Sidomulyo Village. The results of this study indicate that strategy that can be done to increase the commodity and marketing of decorative plants is through strengthening social capital (bonding, bridging, and linking), utilization of technology, especially information technology, training, capacity building, and business development assistance to decorative plant farmers, as well as coordination between farmer groups and stakeholders in the supply chain.