INCREASING THE POTENTIAL OF SUSUKAN TOURISM VILLAGE, COMAL DISTRICT, PEMALANG REGENCY THROUGH MERCHANDISE BRANDING AND STRENGTHENING THE ROLE OF VILLAGE YOUTH
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Keywords

Village Potential
ABCD
Susukan
Youth
Tourism Village

Abstract

Susukan Village is one of the villages located in Comal District, Pemalang Regency. The total area of the village is 131. 81 ha with the majority of people working as farmers and traders. Susukan Village has the potential assets of village youth and the tourism industry. The assets of village youth are village youth from each hamlet in Susukan Village and the asset used as a potential tourism village in Susukan Village is the SERUNI Swimming Pool. The implementation of activities will be carried out from July to August 2023 using the ABCD (Asset-Based Community Development) method in Susukan Village, Comal District, Pemalang District. The activities carried out began with transects and inculturation to find village assets and potential. The determination of assets to be developed is determined through discussions with the village government. Program design by establishing excellent programs including Leadership Training for developing the potential of village youth, making logo designs and SERUNI merchandise designs, implementing Mural Competitions held by BUMDes at the SERUNI Swimming Pool for branding to increase village potential and SERUNI services. The results of this activity include: (1) The involvement of youth as the committee for the celebration of the 78th Anniversary of the Republic of Indonesia; (2) Submission of SERUNI logo design and merchandise design; (3) Implementation of mural competition at SERUNI Swimming Pool. The work program has been successfully implemented by involving the community and the government of Susukan Village.

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