Keywords
Digital Information
Awareness
Abstract
This study aims to show the effectiveness of nagari’s profile video, which is one of the series activity carried out in Nagari Salimpaung brought by KKN Kolaborasi Nusantara between UIN Imam Bonjol Padang and UIN Sunan Kalijaga Yogyakarta. This research used a descriptive qualitative research design. The subject of this research is the Nagari Salimpaung profile video, with the object of research being the input and output of the video. Data collected using the Research and Development Method. The stages of data analysis include Research and Development analysis and also profile video potency analysis. The results showed that the effectiveness of this profile video can be considered good in order to provide video content creative education to the people of Nagari Salimpaung, (1) It was found in the ADDIE analysis results that there was an active involvement by the Salimpaung society in the process of making and designing profile videos, (2) Visually, in profile videos that have been analysed through video potential analysis shows collaboration between government agencies, leaders of Kerapatan Adat Nagari, and society in general, (3) The effectiveness of digital publication of the Nagari Salimpaung profile video on the TikTok platform is quite good. So that based on the results of this interpretation, the nagari profile video is able to become representation of the nagari in order to increase the importance of digital information transform awareness to all parts of Nagari Salimpaung society.
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