Keywords
Product Marketing
Halal Certification
Abstract
This research aims to discuss the opportunities and challenges in developing MSMEs in Bubakan Hamlet. This research uses a descriptive exploratory approach with a literature review or literature study approach. The theoretical approach taken refers to several sources, such as books, the internet, and scientific journals. The existence of Micro, Small and Medium Enterprises (MSMEs) is a part of community economic activity that is always being developed, with the goals and benefits of developing the family economy. Based on a survey of MSMEs in Bubakan Hamlet, Kembang Pacitan Village, there are still obstacles, namely a lack of knowledge in the proper and correct development and marketing of MSMEs. Apart from being a challenge for the business world, technology and the times are an opportunity to improve the economy and business of MSMEs. In this case the author provides socialization and guidance to Bubakan Hamlet residents regarding the many opportunities behind challenges in MSME development, which attended competent speakers such as Arofik, SE as representative of the Pacitan Regency MSME Service, and Umi Rohmah, SKM as Consultant and Companion for Halal Products in Pacitan Regency. The benefits of activities that run well and smoothly, participants can understand how to develop a business and market products that are good and right, overcome obstacles and obstacles in entrepreneurship, and how to get halal certification for the products being developed. E as representative of the Pacitan Regency MSME Service, and Umi Rohmah, SKM as Consultant and Companion for Halal Products in Pacitan Regency. The benefits of activities that run well and smoothly, participants can understand how to develop a business and market products that are good and right, overcome obstacles and obstacles in entrepreneurship, and how to get halal certification for the products being developed. E as representative of the Pacitan Regency MSME Service, and Umi Rohmah, SKM as Consultant and Companion for Halal Products in Pacitan Regency. The benefits of activities that run well and smoothly, participants can understand how to develop a business and market products that are good and right, overcome obstacles and obstacles in entrepreneurship, and how to get halal certification for the products being developed.
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