MAKING A VILLAGE PROFILE VIDEO AS A MEDIUM TO PROMOTE THE POTENTIAL OF PADABEUNGHAR TOURISM VILLAGE

Abstract

This study aims to design and assess a village profile video as an effective promotional medium for Padabeunghar Tourism Village. Using a qualitative approach, data were collected through direct observation and interviews with local community leaders, tourism practitioners, and Micro, Small, and Medium Enterprises (MSMEs/UMKM). The resulting profile video showcases the village's natural beauty, Micro, Small, and Medium Enterprises (MSMEs/UMKM) activities and daily life. The data processing involved video editing by adding narration, background music, and other visual elements to strengthen the promotional message. The findings show that the profile video successfully conveys information visually and emotionally, attracting potential tourists and reinforcing the identity and image of Padabeunghar Village as a tourist destination. This video will raise public awareness of the village's potential and encourage increased tourist visits. In conclusion, a profile video designed with the village’s unique characteristics can serve as a highly effective promotional tool, ultimately supporting local economic development and improving the community's welfare.