EXPLORATION AND IDENTIFICATION OF THE POTENTIAL OF TRADITIONAL AGRICULTURE AT THE MENDUT VILLAGE CULTURAL MARKET EXHIBITION

Abstract

This study explores the Cultural Market as a platform to accommodate and preserve culture and tradition, with a special focus on traditional agriculture in Mendut Village. Using qualitative research methods including interviews and documentation, this study aims to understand how the Cultural Market functions as a platform to maintain and celebrate traditional agricultural practices. Through in-depth interviews with farmers and analysis of historical documents and agricultural practices in Mendut Village. The purpose of this study is to explore and identify the potential of local wisdom in Mendut Village by focusing on traditional agriculture, and how strategies to attract visitors to come to Mendut Village especially at the Cultural Market event. The research findings show that although modern technology influences agricultural practices, cultural values and traditional methods remain an integral component of community identity, playing an important role in maintaining cultural diversity and strengthening the local cultural market