MARKETING EDUCATION FOR THE DEVELOPMENT OF LOCAL MSMEs IN BATULAWANG VILLAGE

Abstract

Marketing education is an important aspect in the development of micro, small and medium enterprises (MSMEs), such as Batulawang Village has high local potential, including natural resources such as agriculture, tourism, and local products developed through micro, small and medium enterprises (MSMEs). However, MSMEs actors in Batulawang Village still face challenges in understanding and implementing effective marketing strategies, especially in the current digital era. The purpose of this marketing education is to build awareness of the importance of developing MSMEs by introducing business licenses that can protect businesses and local products produced, in addition to providing assistance and checking local product food, making Business Identification Numbers (NIB) for free and holding marketing seminars for MSMEs actors in Batulawang Village