Keywords
Abstract
Community service through the Real Work Lecture (KKN) program is a form of student contribution in overcoming various problems in the community. In this KKN program, the KKN 63 Group of UIN Sunan Kalijaga was placed in Sengir Village. Sengir Village is one of the villages located in Kalirejo Village, Kokap District, Kulon Progo Regency. Before preparing the work program, we first collect data by survey and observation methods. From the data collection process that has been carried out, it is found that in Sengir Village there are various MSMEs most of which are engaged in the production of java sugar. In addition, there are also MSMEs that produce ant sugar, palm sugar, and various processed agricultural products. In its development, MSMEs actors in Sengir Village still face various obstacles, including the lack of knowledge related to access to business legality in this context, namely Business Identification Numbers (NIB) and Halal Product Certificates, lack of skills in business optimization through product packaging and labelling, and lack of knowledge related to digital marketing. Students of the KKN 63 group, in this case, collaborate with BSI MSME Center Yogyakarta and BPJPH Halal Center Al-Furqon Yogyakarta in providing training and assistance related to business legality, product packaging and labelling, and digital marketing. Through this program, MSME actors in Sengir Village can gain knowledge on how to optimize their business through product labeling and packaging, digital marketing, and business legality. In the end, MSME actors can also obtain NIB and Halal Certificates for their products
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