Vol. 4 No. 1 (2025), Articles
Vol. 4 No. 1 (2025)

OPTIMIZING THE IDENTITY OF MSMES IN SANGGRAHAN RW 05 WATES, MAGELANG CITY

Articles
Published 2025-02-04
Sulhan Fanani, Moh. Syamsul Arifin Bakri, Dea Mifta Afiatantri, Umar Hasan, Aisya Luthfia Sardi, Sandria Oktavia, Al Zamanal Maula Fittarbiyatil Ulya, Nadya Nasywa Nursyamsi, Muh. Iqram Syam Sahrul, Yahya Rizki Fauzi
UIN Sunan Kalijaga Yogyakarta
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Keywords

Google Map, Information Technology, Sanggrahan Village

Abstract

Micro, small and medium enterprises (MSMEs) are businesses that are commonly carried out by Indonesian people, including in the village of Sanggrahan RW 05, Wates, North Magelang, Magelang city, Central Java. Classical and traditional business methods are still used by MSMEs in Sanggrahan village so that the village feel is still inherent, resulting in minimal affordability of their business locations for the wider community. As a result, potential customers often have difficulty finding the location of MSMEs, which has the potential to reduce the opportunity to make transactions. The lack of easily accessible information about MSMEs is also a barrier to business development in the region. Therefore, researchers studied the problem using the method of implementing the service, namely data collection, design and training for partners. The result of the service is the partner's ability to create business location points on Google maps and the ability to market products on social media platforms.

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