Keywords
Abstract
Padukuhan Sungapan 1, which has industrial potential in Kapanewon Kokap, Hargotirto Village, has several superior products such as cloves, ant sugar, and geblek. These products provide livelihoods for most of society, but have not been fully exploited because some products lack diversity and limited coverage. Based on this, the work program that will be carried out is product innovation and product marketing to increase the potential of UMKM in Padukuhan Sungapan 1. The method used is community training on new product innovation and product marketing with training in making branding stickers and logos as well as product digitization. So that the community is inspired to start a business based on insights and innovations in flavored dumpling products from KKN students. Through product innovation and marketing, people learn how to expand the marketing potential and reach of the products they create. These product and marketing innovations can be implemented both in new products created by students and in other products produced by the community. The results show that not only the benefits obtained from the implementation of digital products, but UMKM actors also often experience obstacles in their implementation. These obstacles include limited access to technological infrastructure, unstable internet networks, a lack of understanding of digital literacy, and UMKM management. Based on these results, it can be concluded that the innovation and product marketing work program has a significant impact, but there are also several obstacles faced by the people of Padukuhan Sungapan 1
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