ANALYSIS OF COFFE JAM PRODUCTS DEVELOPMENT AS AN INNOVATION OF MSME

Abstract

The development of coffee products into jam is part of community empowerment in the form of productive activities that aim to train the people of Sidoharjo Village to produce coffee-based innovation products, namely coffee jam from menoreh coffee which is expected to have an impact on improving people's welfare. The formulation of the problem in this research is an effort to process coffee powder into an innovative product in the form of coffee jam. The purpose of this study was to determine the efforts made to process coffee grounds into innovative preparations in the form of coffee jam. The implementation method used is program socialization, herbal coffee product processing training, and product strategy marketing training. This activity was attended by the target group, namely the people of Sidoharjo Village. This training was very useful for the trainees for members with disabilities such as ease of operation of production equipment, product rebranding, and improvement of product marketing network. The concept of this training is done by distributing recipe papers and then they practice it as a group. The recipe is intended so that participants can make their own when at home and so that this training is still useful and also remembered when they want to use it to develop their business.