EMPOWERMENT OF WOMEN FARMING GROUP THROUGH DIGITAL MARKETING IN KENTOLAN LOR, PAJANGAN DISTRICT, BANTUL REGENCY

Abstract

Women Farmer Group is a form of farmer institution whose members consist of women who are involved in agricultural activities, have a role in increasing food independence, community income and increasing economic growth. It is these several important roles that encourage the community in Kentolan Lor Hamlet, Guwosaari Village, Pajangan District, Bantul Regency to continue to increase capacity and skills in this digital era through digital marketing as an online marketing tool. The method used in this research is counseling and training. The results of this empowerment activity show that community productivity is very important, especially in efforts to develop product marketing strategies, because previously the community and KWT members did not understand the digital market and knew how to disseminate information through digital. By conducting mentoring activities for KWT members and equipped with digital marketing, members of the Women Farmers group are familiar with the world of online marketing and have accounts on online buying and selling platforms to market products from agricultural and plantation products, so that they have competitiveness in the digital market and are able to adapt to technological developments.