Keywords
Islamic Marketing
Islamic Marketing Ethics
How to Cite
Abstract
Marketing ethics plays a crucial role in building trust and fostering long-term relationships with consumers, while also ensuring business sustainability and adherence to Sharia principles. The significant growth of the Islamic finance industry in countries such as Indonesia, Malaysia, Turkey, and the United Arab Emirates underscores the increasing relevance of understanding and applying Islamic marketing ethics. Through a systematic literature review approach, this article aims to identify the main principles of Islamic marketing ethics, evaluate the implementation of these principles in business practices, and present insights into the contribution of Islamic marketing ethics to sustainability and trust in the current global business context. This research emphasizes the importance of a better understanding and wider application of Islamic marketing ethics to address challenges and seize opportunities in the growing Islamic finance industry.
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