The Analysis of Omni-channel Marketing Strategy of Wood Carving in Raising Societies’ Economy in Karduluk Village

Abstract

In this invited paper, the author aims to offer the analysis of Omni channel marketing strategy of wood carving in raising economy of Karduluk’s Society. The location of this reasearch is Karduluk. It is in Pragaan subdistrict, Sumenep regency, Madura East Java. This reasearch occurs in the year of 2024. It focuses on Omni-channel marketing strategy and raising economy or economy development. Omni-channel marketing strategy is a plan focused on marketing to obtain maximum results consistently in a coordinated manner, especially to interact with consumers and potential consumers. This strategy focuses on providing the best service to potential customers by implementing the right channels. While this reasearch is to the end that the good result is gained. The  focus of the study of this reasearch are: how is Omni-channel marketing strategy in raising economy of Karduluk’s society, what are the factors which support and hamper Omni-channel marketing strategy in raising economy of Karduluk’s society, and finally what are the results of Omni-channel marketing strategy in raising economy of Karduluk’s society. To answer the preceding three questions, this reasearch uses qualitative approach by way of describing the findings. This reasearch, also, uses some instruments in getting data. They are observation, interview, and documentation. Also, the author reviews literature linking personal and electronic channels of communication in an omni-channel context to consumer engagement, with an emphasis on channel and message unity. The research findings are based on the study focuses. They are: the role of Omni-channel marketing strategy in raising economy society, the factors of Omni-channel marketing strategy in raising economy society are classified as supporting and hampering factors, and the results of Omni-channel marketing strategy in raising economy of Karduluk’s society. All of the research findings mentioned above are the results of the research and can be concluded that Omni-channel marketing strategy is the best strategy in raising economy of society in Karduluk, being that it is an effort to make sure that this research provides much-needed conceptualisation management strategies for marketing campaign development across Omni-channel marketing in the digital era.