Da’wah and Digital Media: a Strategy for Transforming the Islamic Message in the Era of Media Convergence

Abstract

The main topic of this article is "Da'wah and Digital Media: A Strategy for Transforming the Islamic Message in the Era of Media Convergence." Therefore, the questions are: What is the role of digital media in transforming the style of modern Islamic da'wah? What are the opportunities and obstacles faced in da'wah using digital media? What are the most effective strategies for increasing the effectiveness of digital da'wah? The purpose of this study is to examine the role of digital media in transforming contemporary Islamic da'wah patterns, to identify the opportunities and challenges faced in da'wah through these media, and to classify strategies that can be used to increase the effectiveness of digital da'wah. This study uses a qualitative research method with a da'wah management approach. Data sources for this study are derived from literature, and data processing techniques are used to conduct appropriate data analysis. The research findings show that digital media increases interactivity, expands the reach of da'wah (Islamic outreach), and enables the formation of virtual communities. Conversely, challenges such as information overload, issues of religious authority, and the potential misuse of digital media for ideological or political purposes emerge. To maintain da'wah's relevance, legitimacy, and social transformation, this article concludes that optimizing digital da'wah requires a combination of digital literacy, communication creativity, and strengthening religious authority. The research suggests that da'wah and digital media must work together to create a da'wah model that is appropriate for the younger generation.