INTEGRATION OF ECOTHEOLOGY AND G2R TETRAPRENEURSHIP IN REALIZING A SUSTAINABLE FUTURE THROUGH THE SYNERGY OF RATIONALITY, RELIGIOSITY, AND SOCIAL ECONOMIC INNOVATION
Keywords:
Ecotheology, G2R Tetrapreneur, Sustainability, Entrepreneurship, Islam, Social, EnvironmentAbstract
The issue of sustainability is becoming increasingly urgent in environmental, social, and economic contexts, given major challenges such as climate change, ecosystem degradation, and worsening social inequality. This article discusses the integration of ecotheology and G2R Tetrapreneur as solutions that can support sustainable development. Ecotheology in Islam provides an ethical and spiritual basis for wise and sustainable natural resource management, while the G2R Tetrapreneur model introduces sustainable entrepreneurship that combines four main pillars: Chainpreneur, Marketpreneur, Qualitypreneur, and Brandpreneur. Both concepts prioritize social, economic, and environmental sustainability, which are highly relevant to addressing global and local challenges related to environmental crises and social inequality. This research shows that ecotheology and G2R Tetrapreneur can work synergistically to create entrepreneurship that is not only oriented towards economic profit but also considers social and environmental impacts. The government, community, and religious institutions have an important role in integrating ecotheology values into village-based entrepreneurship policies. The government can create policies that support sustainable entrepreneurship, while religious institutions can educate the community about sustainability principles in line with Islamic teachings. On the other hand, the G2R Tetrapreneur model offers an entrepreneurial framework that can support wise natural resource management, community empowerment, and inclusive economic sustainability. Synergy between business rationality and Islamic religious values is also needed to create sustainable social economic innovation. Challenges in implementing this model in Indonesia include limited understanding of sustainability principles and lack of access to necessary resources. However, by leveraging the existing values of mutual cooperation and community spirit in Indonesia, as well as support from various stakeholders, the G2R Tetrapreneur-based entrepreneurship model rooted in ecotheology has the potential to create environmentally friendly and sustainable businesses.
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