Abstract
Qur’anic da‘wah (propagation) verses are not merely doctrinal statements; they convey ethical and legal teachings while simultaneously employing communication strategies designed for adaptive dialogue across diverse social and psychological contexts. This adaptability makes them a prime model for contemporary persuasion. This study aims to explore the da‘wah verses of the Qur’an through combined linguistic and contextual analysis, focusing on how specific linguistic structures, lexical choices, and rhetorical devices craft effective and persuasive messages. Employing a qualitative descriptive method, the research integrates multiple layers of analysis: linguistic structure (syntax and rhetoric), semantics (lexical choices), and contextual analysis (examination of the socio-historical context of pre-Islamic Arab society). This triangulation highlights how the Qur’an builds persuasive communication for behavioral transformation. The findings indicate that effective da‘wah relies on meaningful lexical choices (e.g., taqwā, ḥikmah, and maw‘izhah) alongside rhetorical sentence structures, metaphors, and historical narratives. These strategies emphasize wisdom-based approaches and gradual persuasion, rendering the message highly contextual and acceptable to its audience. The study concludes that deep linguistic understanding and appreciation of socio-historical context are crucial for interpreting da‘wah verses, offering essential insight for developing effective, Qur’anic-grounded da‘wah methods responsive to modern societal challenges.