MOTIVASI DAKWAH PADA AKUN INSTAGRAM @SULUKSALIK DALAM MENGEMBANGKAN SPIRITUAL FOLLOWERS

Abstract

In an era of rapid development of technology and information, social media provides space for today's da'wah activities. Not only can it be done conventionally but can be done through various media. One of them is social media such as Instagram. Da'wah on Instagram is often referred to as digital da'wah which is a shift from da'wah that is carried out in the real world. Instagram account @suluksalik is one of the accounts that spreads da'wah on social media. The problems in this study are: (1) how are the da'wah motivation quotes on the @suluksalik account in motivating followers. (2) how is the spiritual mentality of followers of the @suluksalikInstagram account after seeing and reading the motivational da'wah quotes on me @suluksalik. The approach used in this study is a qualitative approach because this approach is used to generate descriptive data in the form of written or oral data by using the virtual ethnographic method of cyber media analysis to determine the interaction of  the virtual world of the @suluksalik account with several followers of the @suluksalik account in response to account postings. @sulusalik by providing an explanation of how followers experience spiritual development after seeing and reading the posting of motivational da’wah quotes for the account. The results of this study indicate that da’wah is not only done conventionally but can be done through various media. Because the @suluksalik instagram account shows that da’wah is carried out on social media by creating interesting content with words easy to understand words, making some followers or other account users are awaken with some motivational quotes for da’wah on the @suluksalik account with some comments and experiences that make followers repent. So that the @suluksalik account makes followers other account users motivated and moved to make spiritual changes to go the path that is in accordance with the com and sof Allah SWT and His Messenger.