THE Uses and gratifications of the new media and its role in strengthening the Islamic culture among the Iraqi audience

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Abstract

It is known that the new media that is presented or broadcast on social networking sites in the modern era, it seeks to achieve several functions, the essence of which is used either for reform or for corruption, media, when it is in the possession of dead consciences, becomes a means of corruption in society, but when it is in the possession of living consciences, it will be a means of reform. Moreover, the media has a distinct place at all times, based on the nature of its functions and its impact on the human being in our time. Its impact on the construction of the human personality has been doubled by the overlapping of its functions with all classes of society because of the information it provides across large and wide areas around the clock through its various means in general, and in its electronic forms in particular, These methods contribute to building the convictions, attitudes and beliefs of the individual, as well as influencing social upbringing, which in turn affects the intellectual, social and psychological building of the human being, directly through programs with clear trends, as found in programs with a religious and intellectual content, or its influence in a cumulative way across the span of time, which in turn contributes to drawing a picture of the things, people, beliefs and concepts around us, this is reflected in our attitudes and behavior towards the surrounding reality, from this standpoint, this research came to monitor the role played by the media in promoting concepts and beliefs of Islamic values, and to consolidate them through programs with contents that would simplify and enhance their existence, this research is divided into three sections. The first section deals with the methodological framework, represented by the problem, importance, and goals that the researcher intends to achieve through a survey study that he conducts on an unintentional random sample of the public, while the second section includes under the theoretical meaning and origins of concepts related to the topic of the research, and the section comes The third is the field practical framework that summarizes the results of the study in a quantitative and relative manner to show us conclusions and recommendations that serve the media organization and chart a path that can be employed to influence the public, as well as research recommendations.