BUILDING INDONESIA'S HALAL TOURISM INDUSTRY THROUGH LOCAL PILGRIMAGE TOURISM IN NGAWONGGO

Abstract

Indonesia has enormous potential in building a halal tourism industry. This study aims to identify challenges and potentials in building a halal tourism industry in Indonesia. The research methods used are the study of literature and the analysis of secondary data from various sources related to this topic. The results showed that Indonesia has a lot of potential in the development of the halal tourism industry such as abundant cultural and natural wealth, as well as a country with the largest Muslim population in the world. However, there are still obstacles that must be overcome, such as the lack of infrastructure and facilities that are friendly to halal, as well as a lack of understanding of the needs and preferences of Muslim tourists. Therefore, it is recommended to build infrastructure and facilities that are friendly to halal, raise awareness about halal tourism, and strengthen cooperation between the government, private sector, and the community in building a halal tourism industry in Indonesia. It is hoped that the results of this study can contribute to the development of the halal tourism industry in Indonesia and can be an input for stakeholders in developing the potential of halal tourism in the country.